JUAN CARLOS CASTAÑEDA
RETRO BEAR SERIES
JULY 15 - 21, 2019
MEET THE ARTIST - MONDAY JULY 15, 2019
7 PM - 10 PM
Juan Carlos Castañeda is the creative director and owner of Ay Caramba Design. A contemporary Industrial Design Art Firm. Castañeda’s background was initially in marketing and business management. He was born in Monterrey Mexico. Castañeda now lives in New York City, NY.
Castañeda's first showing of his bears on a rope appeared as colors of the bear flag. His Second Series were named “BEars scream for ice cream”, using colors of Ice cream, and this current series reflects the colors of 1970’s.
The Bear on a Rope Series is inspired by my childhood memories. Every year my grandmother gave me a Soap on a Rope as a Christmas present. It was her Trademark: Soap on a Rope by Grandma TM.
The Soap on a Rope came in different shapes. There were shapes of bees, soldiers, castles, soccer balls, cars and the bear.My favorite Soap on a Rope was the one with the shape of a bear. I believe it was also my brothers and cousins favorite too because they never wanted to trade the bear for a car, soccer ball or a solider. Even the adults asked: Who got “The Bear” this year? The one who got it, was considered the lucky one.
The sad thing was that after using the soap for a week or two, the shape of the bear started disappearing but the memories of full joy, laughter, happiness, expectation and being the lucky one, lasted forever. That memory and those moments became tangible and are captured in my work: The Bear on a Rope Series.
Through my art I intend to evoke childhood memories of things one loved and to create a connection between these memories and my work. First, by triggering a smile in your face when you look at it and then when you take a Bear on a Rope home with you that finally makes you feel you are THE lucky one who got the bear. Bears are amazing creatures. Who doesn’t love bears?
“RETRO COLOR SERIES” 2019
LIMITED EDITION OF 8 OF EACH COLOR
KNOCKOUT ORANGE BEAR 2019
LIMITED EDITIOn OF 15 EACH
BEARS SCREAM FOR ICE CREAM 2018